Graeter’s Ice Cream: Proactive Media Relations Pays Off

Everyone in Greater Cincinnati knows and loves Graeter’s, right? Even so, this well-known, established brand understands the value of proactive media relations to continue raising awareness for the company and its products.

We stay in touch with local/regional media on an ongoing basis and offer targeted reporters, editors and producers the inside scoop on what this 144-year-old company is up to – whether it’s an in-store event, new product launch or hard-core business story. Helping to secure on-air product demos and trial, news about new ice cream flavors and product lines and general company announcements goes a long way.