Graeter’s Ice Cream: Proactive Media Relations Pays Off

Everyone in Greater Cincinnati knows and loves Graeter’s, right? Even so, this well-known, established brand understands the value of proactive media relations to continue raising awareness for the company and its products. We stay in touch with local/regional media on an ongoing basis and offer … [Read more...]

Hofbrauhaus Newport: Leveraging Events to Drive Traffic

The goal of Hofbrauhaus Newport was to drive attendance to its family-friendly Oktoberfest event, while promoting the restaurant’s German food and specially-brewed beer. We also wanted to make sure people were aware that Hofbrauhaus in Munich was where the original Oktoberfest celebration … [Read more...]

PrintWeb Technologies: Building Awareness with Media Outreach

Cincinnati-based PrintWeb Technologies, a start-up specializing in marketing support, print technology and web application development, wanted to raise awareness for its newly launched proprietary products, ChamberDirect and Print For a Purpose. Key message development, targeted media pitching … [Read more...]